50+ Best Shopify Stores to Inspire Your Own (2023)

Every day, millions of independent businesses across a range of industries sell products to customers around the world.

Here’s a list of inspiring Shopify stores that serve as inspiration for those who are on a journey of building their own business. These brands are innovating and creating change by turning trash into fabrics, preserving heritage crops, developing cult-favorite beauty products, eliminating single-use items, and so much more.

Browse over 50 of the best Shopify stores to inspire your own approach to building a brand and launching an ecommerce business. Learn what makes these businesses successful, from how they position their products to how they design their sites to how they found a gap in the market.

What are the elements of a great Shopify store?

A successful shopify store has a number of elements that make it appealing to audiences. For starters, a solid brand is the foundation to any business’s success. It is consistent, recognizable across social channels and an online store, and resonates with the target audience. A brand’s ecommerce website design and functionality can also play into its effectiveness. Is it easy to navigate? Does it contain the pages visitors expect? Does it tell a story? 

A brand’s Shopify store can make or break the business. That’s why it’s important to center the customer at every stage and take advantage of features like lightning-fast checkout that make browsing and shopping a positive experience.

Explore more than 50 brands powered by Shopify that exemplify the best in their industries. Browse by topic to find online store inspiration to kick off your project.

📗 Learn more: A seamless checkout process, Shop Pay checkouts convert at a 1.91 times higher than regular checkouts.

Clothing and fashion Shopify stores

The top Shopify stores in the fashion and apparel industry are those that understand their audience and deliver products and a shopping experience they expect. From denim to vintage dresses, these Shopify stores deliver big style.

1. Hiut Denim Co.

Hiut Denim is based in Cardigan, Wales, a town that, until 2002, was home to the biggest jeans factory in the United Kingdom. Hiut Denim was founded in 2011 to take advantage of the jean-making skills and knowhow that remained with many locals, showcase a dedication to craft, and bring manufacturing back to Cardigan. Dedicated to making the best jeans, not the most jeans, this Shopify site and merchant focuses on details, satisfaction, and quality.

2. Tentree

Inspired by time spent immersed in Hawaii, Dave Luba and Kalen Emsley founded Tentree as a way to positively impact the environment through commerce. For every item sold, Tentree plants 10 trees, with a goal of planting over a billion trees by 2030.

3. Macguire Shoes

Macguire Shoes was founded by an industry pro who craved the opportunity to build a shoe brand on her own, inspired by her fashionable surroundings in Montreal, Canada. Myriam Belzile-Macguire started her business by building excellent relationships with factories. Her brand has found success with its unique designs and online store that captures the lifestyle of its ideal customer. 

4. The Outrage

The Outrage was founded by accident when Rebecca Lee-Funk’s political t-shirt design went viral. Now, the brand supports dozens of causes and raises awareness through its graphic tees and other merch emblazoned with social impact slogans. The brand’s homepage is consistently updated to reflect timely campaigns and causes. 

📗 Learn more:Women Entrepreneurs We Love

5. Adored Vintage

Adored Vintage is one of the best Shopify stores, selling vintage clothing and vintage-inspired modern pieces. The website is like a virtual escape to a romantic French countryside. Owner Rodellee Bas curates and creates pieces out of her affinity for silhouettes of times past. Adored Vintage donates a portion of its revenue to local classrooms, and Rodellee is a regular mentor to other women in business.

📗 Learn more:Ultimate Guide to Sell Vintage Clothing Online

6. Goodfair

Topper Luciani founded Goodfair to give clothing headed to landfills a second chance. Unlike most vintage or secondhand clothing retailers, Goodfair doesn’t list each item individually. Instead, customers buy mystery bundles. This process saves time and money for the company and the savings are passed on to the customers. Combating the culture of fast fashion, this low-carbon initiative is changing the way people are buying preloved fashion pieces.

7. Kirrin Finch

Kirrin Finch, another of the best Shopify stores, is an apparel company offering gender-defying clothes inspired by menswear but designed to fit a range of female and non-binary bodies. Co-founders Kelly and Laura Moffat source eco-friendly fabrics and implement practices that reduce pollution while partnering with fair labor and ethical manufacturers to produce each garment.

8. Rothy’s

Rothy’s transforms eco-friendly materials into stylish footwear and accessories through 3D knitting technology. One of the best Shopify shops, it also strives for zero waste. Over 60 million plastic water bottles and counting have been turned into bags or shoes by Rothy’s, and its shoeboxes are strong enough to ship without additional packaging. They’re also biodegradable, made with 85% post-consumer recycled materials.

9. Beefcake Swimwear

Mel Wells took more than two years to craft and launch Beefcake Swimwear, a line of sustainable and ethically made suits inspired by 1920s fashion. These thoughtfully produced, androgynous pieces are manufactured by people making a living wage in Portland, Oregon. Staying as transparent as possible, Mel has openly shared how the cost of making a piece for Beefcake Swimwear breaks down.

10. Suta

Founded by sisters Sujata and Taniya Biswas, Suta is a fashion house based in Mumbai, India, dedicated to employing weavers and artisans in disempowered communities and to using sustainable fabrics. Mixing unique handmade fabrics with classic saree silhouettes, dresses, and blouses, Suta’s pieces represent a meeting of tradition, creativity, and design.

Art and home décor Shopify stores

The best Shopify stores selling art and home décor are those with consistent design and branding across all customer touchpoints—from online store to social media. These Shopify websites are big on beautiful imagery, crisp product photography, and clean design.

11. Uppercase magazine

For more than a decade, Uppercase magazine has offered interesting articles and photos focused on craft, fashion, illustration, and design, all wrapped up in a beautifully printed package. Creator and editor Janine Vangool uses her platform to feature fellow creators. Since launching her Shopify store in 2009, she has expanded the publication to include Little U, a tiny magazine for the young and young at heart, and The Uppercase Encyclopedia of Inspiration, a series of books that deep dive on topics like ceramics, cookbooks, quilting, and printmaking.

12. Artisaire

Artisaire is the epitome of a business honing in and dedicating itself to a craft, in this case, the art of wax sealing. From customized wax stamps to premade wax seals, Artisaire has made an old tradition new again. Owning each step of the production process, Artisaire makes all of the items in its Canadian factory in what is one of the best Shopify shops. The Thomsen family who run Artisaire still find joy in handwriting their own thank you notes and sealing each one by hand.

📗 Learn more: How to Sell Art Online: An Insider’s Guide

13. Terre Bleu

Located in Milton, Ontario, Terre Bleu’s owners, Ian and Isabelle Baird, left behind the busy city life for the country—to start a lavender farm. Terre Bleu brings a piece of Provence to Canada and attracts visitors looking to soak in its atmosphere. The Bairds’ popular Shopify store offers lavender-infused beauty, food, and household products.

14. Silk and Willow

Silk and Willow is a sustainable wedding décor boutique designed for the environmentally conscious. Founder Shellie Pomery began her career as a graphic designer before finding her calling creating fabrics with natural dyes. Silk and Willow carries plant-dyed silk ribbons, table linens, and handmade stationery, and is a place to get lost within each beautiful detail associated with planning a wedding.

15. GOODEE

GOODEE is a brand founded by twin brothers Byron and Dexter Peart. The fashion industry alums made their foray into home décor using their knowledge of supply chain and building a global brand. The business works with independent artists worldwide, with a focus on fair trade and ethical practices. The brand’s website prominently features stories of the artisans, highlighting the uniqueness of each piece.

📗 Learn more: How To Sell Furniture Online in 2023

Electronics and gadget Shopify stores

The top Shopify stores in the electronics and gadgets category are those that clearly describe their products’ features and benefits. These Shopify websites have plenty of customer education and go big on the little details.

16. Bruvi

Bruvi was founded with the goal of providing the convenience and ease of single-serve at-home coffee pods while balancing environmental impact. It has a full line of coffee makers—along with the coffee to go with it. The brand focuses on minimizing its impact in four key areas: sustainable sourcing, natural resource preservation, responsible plastic waste management, and sustainable business practices.

17. Kulala

This ecommerce brand hangs its hat on a single hero product: the Kulala Sleep Lamp. This technology is meant to help people have the most restful sleep possible, thanks to smart lighting and natural melatonin. Founder and sleep researcher Dr. Sofia Axelrod created the lamp and complementary app to naturally enhance the body’s circadian rhythms.

18. Pela

Pela sells compostable cases for phones and AirPods, and the brand’s site boasts that the production of its products produces 30% fewer carbon emissions and uses 34% less water than production of conventional cases. The brand’s Shopify site is easy to navigate with filters that help users find their device and style quickly. 

📗 Learn more: 35 Eco-Friendly Products To Sell

19. Cowboy

Cowboy sells smart e-bikes on its Shopify store, using high-quality video and photos on its homepage and throughout the site. Users can also book a test ride to try the product out for themselves before committing to a purchase—an especially smart move for an item at such a high price point.

Subscription-based Shopify stores

Some successful Shopify stores use a subscription model to ensure recurring revenue. These Shopify sites allow customers to sign up for regular delivery of products they want and need. These are some of the top Shopify stores that sell subscriptions. 

20. Cocofloss

Cocofloss is a subscription-based business that sells boxes of oral care products, including dental floss and toothbrushes. Sisters Chrystle Cu—a dentist—and Cat Cu—an artist—founded the brand to make flossing more “fun, motivating, and rewarding.” Each box features new flavors, colors, and designs to keep oral care interesting.

📗 Learn more: How To Start a Subscription Business

21. Loot Crate

Loot Crate is another subscription business operating in a specific niche. The self-described “geek subscription box for gamers and nerds” sells boxes, or crates, themed around pop culture, film and television, or gaming. Founded by fans, for fans, Loot Crate is a fun way to indulge in your hobbies.

22. Pot Gang

Interested in starting your own herb garden but don’t know where to start? Look no further than Pot Gang. The company was founded during the height of the COVID pandemic by a few people who decided to have a go at starting their own home gardens. The UK-based subscription box will send you everything you need to grow your own herbs and vegetables, but a little at a time so as not to overwhelm new home gardeners.

📗 Learn more: The Ultimate Guide To Selling Plants Online

Jewelry and accessories Shopify stores

These Shopify store examples offer great inspiration for anyone looking to start a jewelry business or sell shoes, bags, and accessories. The top Shopify stores in this category go big on photography—both lifestyle and product—and leverage customer reviews to build trust.

23. United By Blue

United By Blue removes a pound of trash from the ocean and waterways for each product sold. The apparel and home goods company founded by Brian Linton incorporates sustainability through all areas of its operation. United By Blue is committed to ending the use of single-use plastics like poly bags, bubble wrap sleeves, and plastic tape. It also hosts organized cleanups, allowing customers to get involved with the company’s mission without even making a purchase.

24. Manitobah Mukluks

Founded by Métis entrepreneur Sean McCormick in 1997 and based in Manitoba, Canada, Manitobah Mukluks keeps and celebrates Indigenous traditions through footwear. Its Storyboot Project collection is made in partnership with Indigenous elders and artisans. On the flip side, to make its footwear accessible to more people, there are also lines made internationally.

25. Allbirds

Footballer Tim Brown and engineer Zoey Zwillinger are the cofounders behind Allbirds, a footwear company that puts natural materials and sustainability first. Allbirds is a merge of comfort and consciousness, with threads made from wool and eucalyptus, simple designs, and packaging made from 90% post-consumer recycled cardboard. It’s also beautifully designed and happens to be one of the best stores on Shopify.

26. Camille Brinch

Camille Brinch started her career as a hobbyist before approaching her brother to get his help to turn it into a business. Her Shopify store is inviting, with large lifestyle images and video content that helps visitors get to know the brand, the founder’s story, and the process. 

📗 Learn more: How to Start a Jewelry Business: A 9-Step Guide

27. Velasca

Next on the ​​list of best Shopify stores is Velasca, founded by Enrico Casati and Jacopo Sebastio as a direct-to-consumer solution to reduce the distribution layers of handcrafted leather shoes in order to provide them at more affordable prices. Its products are a showcase for Italian shoemaking, and the brand is dedicated to bringing employment to the heart of the Marche region. Velasca has grown to employ over 10 families of shoemakers while running more than a dozen retail stores throughout Europe.

28. Troubadour Goods

Abel Samet and Samuel Bail founded Troubadour to design the perfect overnight bag, leading them on a journey to a seven-figure business. The entrepreneurs credit their success to strategies such as designing for themselves, starting small, leaning on word-of-mouth marketing, and hiring multi-talented teams. Troubadour’s Shopify store leads with statement-making lifestyle images and plenty of content around its sustainability measures. 

📗 Learn more: Sustainable Business Practices: 7 Ways To Turn Intention Into Action

Food and drink Shopify stores

Selling food on Shopify can come with a big learning curve but for those Shopify stores that have found the right recipe, a working inventory management system, and a hungry customer base, it’s a worthwhile endeavor. Just ask these successful business owners.

29. BLK & Bold

Pernell Cezar Jr. and Rod Johnson founded BLK & Bold with the purpose of helping local communities through the sale of caffeinated beverages. BLK & Bold leverages wholesale and direct-to-consumer as a force to equip young people with tools to live their best lives and overcome unfortunate circumstances. The company pledges 5% of profits to initiatives that sustain youth programs, enhance workforce development, and eradicate youth homelessness.

30. Fly by Jing

Jing Gao, founder of Fly by Jing, is using her business to challenge and change perceptions of Chinese food in the US. The brand’s Sichuan chili crisp sauce started as a viral Kickstarter campaign. Within five years, the brand established partnerships with companies like Disney and Shake Shack. Fly by Jing’s Shopify store goes bold on brand and storytelling, furthering its mission to change attitudes around Chinese cuisine.

31. Verve Coffee Roasters

Starting with a single neighborhood café in Santa Cruz in 2007, Mike Eyre, Ryan O’Donovan, and Colby Barr built Verve Coffee into a multifaceted business that includes over a dozen retail locations in the United States and Japan, a wholesale distribution arm, and an online shop. Through it all, Verve has placed its commitment to sustainable growing practices and supporting farmers through its Farmlevel Initiative, which preserves heirloom coffee varieties, manages nurseries, and pays fair prices.

📗 Learn more: Sell Coffee Online: How to Launch a Café

32. Taza Chocolate

Life and business partners Alex Whitmore and Kathleen Fulton are the founders behind Taza Chocolate. Inspired by the rustic taste and texture of Mexican chocolate, Taza stone grinds its ingredients for a gritty and intense flavor. Taza Chocolate works directly with farmers to ensure fairness and ethical treatment, and has set up a third-party direct-trade certification. The company’s payments, farming partners, and impacts can all be found in its annual transparency reports.

33. Wil Yeung

Wil Yeung dabbled in several businesses before finding his stride with his popular YouTube channel, Yeung Man Cooking. After the brand took off, he built a Shopify store to monetize his success. The simple site sells digital products like courses and physical goods like cookbooks and cooking implements.

34. Flourist

Much like a charming flower shop, Flourist showcases each of its grains, beans, and freshly milled flours like a fresh blooming bouquet. Flourist sells 100% traceable and freshly stone-milled flours and dried goods, and dedicates pages on its website to telling stories about the farmers it works with. One of the best Shopify websites is also a haven for baking enthusiasts—sourcing ingredients from Flourist is an exploration of the difference between freshly milled flours and heritage grains.

📗 Learn more: How To Sell Food Online: A Step-by-Step Startup Guide

Beauty and wellness Shopify stores

These Shopify stores go big on information and customer reviews to help visitors feel confident about their purchases. This is essential for the beauty and personal care industry, where claims are hard to validate, ingredients are confusing, and misinformation runs rampant.

35. The Honey Pot

The Honey Pot is an all-natural feminine care company powered by herbs, run by women, and backed by science. Founder Bea Dixon wanted to help other women find relief when she experienced discomfort from bacterial vaginosis for months. With products designed for specific use cases like expecting or current moms, or those on the go or looking to soothe, heal, or rejuvenate, The Honey Pot uses its store with Shopify to provide natural ways to calm itch and irritation and handle menstruation.

📗 Learn more: How to Sell Sex Toys Online

36. Package Free

Package Free founder and CEO Lauren Singer is on a mission to make the world less trashy by selling beauty and household items that come package free. Lauren has dedicated her life and business to creating less wasteful consumer behaviors. Her 2015 Tedx Talk generated millions of views discussing how to have a zero-waste lifestyle and showcased her 16-ounce Mason jar containing three years’ worth of trash.

📗 Learn more: Eco-Friendly Packaging: 8 Sustainable Packaging Ideas

37. Beauty Bakerie

Beauty products packaged and named after baked goods is just one of the sweet things about Beauty Bakerie. Founder Cashmere Nicole went through her share of ups and downs on her journey of entrepreneurship, from being a single mom to battling breast cancer. But her beauty routine has always brought moments of sweetness. Now the maker of cult-favorite items and a coveted beauty brand, Beauty Bakerie expanded to a social enterprise supporting and sponsoring orphanages by providing funding and supplies.

38. Cheekbone Beauty

Founded by Indigenous owner Jennifer Harper, popular Shopify store Cheekbone Beauty creates beauty products that are vegan and cruelty free. As part of the brand’s commitment to becoming waste free by 2023, its lipsticks are packaged in biodegradable paper and use 85% less plastic than traditional lipstick tubes. Cheekbone Beauty’s team supports organizations that help other women and girls in Jennifer’s community.

39. Meow Meow Tweet

Life and business partners Tara Pelletier and Jeff Kurosaki are the visual artists and founders behind Meow Meow Tweet. This organic vegan skin care company is known for its products made from natural ingredients and its sustainable packaging featuring whimsical illustrations drawn by Jeff. In addition to donating to and supporting organizations that align with its values, Meow Meow Tweet offers a bulk refill program to reduce packaging and waste and a system for customers who would like to return their empty containers for reuse.

📗 Learn more: How to Start Your Own Skincare Line (From Scratch)

40. MFMG Cosmetics

Tomi Gbeleyi used social media to support his Shopify shop and create a community that showcased and celebrated diversity within the beauty industry. By highlighting talent within the community, Tomi created a line of products specifically designed for deeper skin tones. Building MFMG is a way for Tomi to shift the narrative within the beauty industry, push for inclusivity, and get the community as a whole to expand beyond its existing range of shades and tones and create with diversity in mind.

41. Beneath Your Mask

Founder Dana Jackson was diagnosed with a severe form of lupus. The disease impacted her hair and skin, and Dana began searching for pure, all-natural products to rejuvenate her. To meet her own needs, Dana founded her beauty line, Beneath Your Mask. It’s dedicated to using nontoxic, pure all-natural ingredients to bring nourishing and healing to beauty routines.

42. Fresh Heritage

Brothers Jamil and Gamal Codner were inspired during a trip to Africa to bring back traditional grooming habits and oils to the US. Little did they know they’d launch one of the best Shopify shops out there. Fresh Heritage’s products are designed to nourish and strengthen hair specifically for men of color. With grooming kits, beard oils, and combs, Fresh Heritage serves an underrepresented market.

43. Then I Met You

Charlotte Cho, the skin care and beauty curator and founder behind Soko Glam, decided it was time to create a line of skin care products of her own. Then I Met You celebrates the idea of “jeong”—the feeling of empathy and affection for people, places, and things. After a decade of testing, the cruelty-free skin care product line was released, bringing to market transformative experiences for users, made by leading chemists and manufacturers in Korea.

44. Range Beauty

Alicia Scott launched Range Beauty to create plant-powered makeup for individuals with ultra-reactive skin. Struggling with sensitive skin and conditions such as eczema and cystic acne, she noticed that most makeup brands did not cater to her skin tone or condition. With continued research, networking, and mentorship, she developed a hydrating foundation and eventually built a successful cosmetics line. Her Shopify store features diverse models, letting her target audience know the brand is for them.

📗 Learn more: How To Start a Makeup Line in 5 Steps

45. LastObject

Isabel Aagaard, Kare Frandsen, and Nicolas Aagaard founded LastObject with a mission to design replacements for single-use items. Through successful crowdfunding campaigns, the LastObject team creates reusable swabs and tissues that have at least 10 times the real environmental impact of their traditional single-use counterparts.

46. Tofino Soap Company

Inspired by Tofino’s moss-draped trees, lush greenery, and ocean waves, Angela L’Heureux modernized her family recipes to create candles, soaps, and body care products under the name Tofino Soap Company. Tofino is committed to using 100% natural ingredients, some from Angela’s garden, others forged in the wild or, whenever possible, bought from fair trade suppliers. Each item is produced in small batches and packed with sustainability in mind—80% of Tofino’s packaging is made from glass and biodegradable paper stock.

47. Satya

Motivated by her daughter’s skin conditions and eczema diagnosis, Satya founder Patrice Mousseau began researching and testing the creation of effective, nontoxic, and fragrance-free skin products. Made with just five certified organic ingredients, Satya’s line provides a simple alternative to traditional skin care. Proudly Indigenous- and female-owned, Satya is also committed to being carbon neutral, not testing on animals, and using sustainable materials in its packaging.

Other inspiring Shopify stores

From pets and toys to cookware and a solution for the world’s water crisis, these online stores shine in their categories. They all succeed at telling a story and drawing customers in with solid branding design and simple navigation.

48. Healthy Roots Dolls

Yelitsa Jean-Charles wanted young girls to have dolls that looked like them—something she didn’t experience as a child. Through her college arts program and student grants, she developed Healthy Roots Dolls. The brand is now carried in Target stores across the US. Healthy Roots Dolls’ Shopify store features testimonials and education to help customers feel confident about their purchases.

49. GiveMeTap

Edwin Broni-Mensah founded GiveMeTap after having difficulty finding a water refill station in his homebase of London. Each water bottle sold by GiveMeTap provides a person in Ghana with clean drinking water for five years. Edwin built an app to showcase the eateries and establishments that offered free water refills to reduce the use of disposable bottled waters. With the dual commitment of reducing single-use plastic bottles and providing water to those in need, GiveMeTap has provided over 50,000 individuals with clean water for life and replaced more than 45 million plastic bottles to date.

50. Rowan

Co-founders Michelle Arnau and Sally Clarke teamed up to create dog care products that are as good as the products they use themselves. To them, this meant clean ingredients, minimal environmental impact, and no animal testing. Dog owners can purchase clean care products for hair or fur.

📗 Learn more: How To Start a Pet Business (Top 11 Ideas)

51. Lunchskins

Kristen Quigley founded Lunchskins as a way to eliminate the use of plastic wrappers, bags, and containers when packing lunches and snacks for her kids. The reusable bags are dishwasher safe and grease- and moisture-proof, while the line of paper bags are unbleached and compostable. Every online order raises funds for the Oceanic Preservation Society, and since 2015, Lunchskins has also designed a cause bag, where 10% of its proceeds are donated to various conservation organizations, such as the Sea Turtle Conservancy and 5Gyres.

52. Bebemoss

Mom of three Izabela Erşahin is the founder and designer of Bebemoss, a Turkey-based sustainable children’s toy company. Beemoss proudly employs stay-at-home mothers and offers fair pay. Most of the mothers it hires are refugees from Syria, working to rebuild their lives in Turkey. From adorable lions to unicorns to rabbits, each toy is made by moms who are making a living to support their families.

53. Made In

Chip Malt’s extensive ecommerce background complemented Jake Kalick’s third-generation expertise in cookware manufacturing when the two launched Made In to disrupt the kitchenware industry. Working with multigenerational makers and renowned chefs, Made In delivers quality pots, pans, and knives directly to cooking enthusiasts, at affordable prices, without the layers of traditional distribution models.

Designing a beautiful Shopify store

Shopify stores with staying power have several things in common. They often have a great product market fit, a beautiful and recognizable brand, and an easy-to-navigate website. The best Shopify stores serve as inspiration for those looking to build an ecommerce business. If your dream is to build your own business, look no further than the Shopify stores of the brands that dominate your industry.