Learn about email automation, reengagement campaigns, and other ways to connect with customers through their inboxes.
This course will walk you through actionable tips and tactics for three essential automated workflows that will unlock your email marketing sales growth. Backed by industry data, we’ll discuss the principles of a welcome, cart abandonment, and browse abandonment series and how you can successfully automate 30% or more of your email marketing sales from these three messages.
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Most merchants focus their efforts on acquiring new customers rather than retaining existing ones. But while acquisition is important, it’s significantly easier to make another sale to an existing customer than it is to some who has never bought from you. Especially with the help of email automation.
In this course, you’ll learn why customer retention is just as important, if not more, as acquisition and how email automation can help you increase your repeat purchase rate.
By the end, you’ll know how to set up all the best-practice email automations that’ll keep your customers engaged and coming back to your store. And the best part is that because the emails are automated, you’ll be making additional sales on auto-pilot.
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